Verizon’s Exclusive Streaming Rights for a Single NFL Football Game Cost $21 Million
RingPlus News Service Los Angeles, May 4th, 2017 - Verizon has shelled out $21 million to the NFL to exclusively stream a single NFL football game. Verizon’s quest to cater to ever-segmenting consumer desires has burned a multi-million dollar hole in the company’s budget. The regular-season game, which will occur on Sept. 24 featuring the Baltimore Ravens and Jacksonville Jaguars, won’t be broadcast on national TV locally in the US. Instead, Verizon will be bringing the game to fans worldwide from London’s Wembley Stadium via this exclusive deal it has struck with the NFL. Verizon will capitalize on driving traffic to AOL, Fios TV, Go90 and Complex.com, all of which are under the Verizon umbrella.
Verizon is not spearheading this trend. Back in 2015, Yahoo paid $15 million for a similar deal to bring a game played internationally to the US. Amazon is now the proud owner of streaming rights to “Thursday Night Football,” unseating Twitter, the previous owner. Verizon and Yahoo paid for exclusive rights to bring the game to fans in the US, while Amazon and Twitter must fend off competition from NBC and CBS, both of which will air “Thursday Night Football” games.
Further playing to Verizon’s tactic to fully exploit its strategic partnerships, the game will be available via the NFL app on Xbox One and Windows 10 due to Verizon’s long running relationship with Microsoft. Aside from this particular deal, the Verizon-Microsoft relationship has been beneficial for both parties, not only extending Verizon’s reach to a larger audience, but also providing Verizon with the cloud technology it needs to host metadata and media objects. Verizon’s use of Microsoft’s cloud allows the company to store and scale said objects when required.
Media and telecoms alike are jockeying for position to form the most lucrative media/telco alliance to provide a one-stop-shop service catering directly to consumers. Fox, for example, is seeking to gain the remaining 61% of Sky that it does not already own in order to capitalize on Sky’s technology and infrastructure, both of which would fit in snugly with Fox’s current portfolio. Sky’s extensive infrastructure in the UK would bring Fox services to more users and provide access to additional telecom-related revenue. The telecom’s direct-to-consumer offerings coupled with its easy-to-use navigational technology are key factors that could boost multiple facets Fox’s US operations.